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Marketing Consulting Services

NAICS 541613 · Federal Contracts & Awards

$200,908,727.63 is the USAspending.gov obligation sum for Marketing Consulting Services (NAICS 541613) in FY2025. About twelve percent of this marketing-consulting extract lands in FY2025. Nine hundred fifty-nine industry-extract awards against a 1.6-billion-dollar parent is a compact professional-services file, not a campaign catalog. That pair is Marketing Consulting Services (NAICS 541613) and federal fiscal year 2025 — not every federal dollar in FY2025, not Marketing Consulting Services's $1,635,752,875.23 extract-wide book, and not cash already paid. The cell is 12.3% of this industry's published obligation total. 959 is the industry-extract award-record count, not a FY2025-only instrument tally. USAspending.gov is the source. Correlation is not causation.

Key figures

  • Marketing Consulting in FY2025: $200,908,727.63 in USAspending obligations (NAICS 541613).
  • That cell is 12.3% of the industry's $1,635,752,875.23 extract-wide total.
  • 959 is the industry-extract award-record count, not a FY2025 census.
  • NAICS 541613 × FY2025 is an obligation join, not an outlay and not a named-recipient list.
  • Cite USAspending.gov; quote /industries/541613/ and /fiscal-years/2025/ if live tables moved.

Marketing Consulting Services and FY2025 as a USAspending pair

NAICS 541613 and fiscal year 2025 meet here. $200,908,727.63 is the USAspending.gov obligation sum on the yearlyTrend row that carries both tags. It is not Marketing Consulting Services's nationwide all-year total of $1,635,752,875.23, not every federal dollar coded to FY2025, and not an outlay register. The packet does not split strategy from media advice, or contract from assistance. 959 is an industry-extract action count: modifications and repeat awards add rows across years. Unique recipients are unpublished. This cell is not a campaign catalog, a named-agency roster, or a billed-hour ledger.

This page reports marketing consulting services activity USAspending tagged to FY2025. The headline $200,908,727.63 sits beside an industry-wide obligation total of $1,635,752,875.23; the 12.3% share is arithmetic on those two packet facts, not a ranking of fiscal years as winners or losers. Obligations are not outlays. Do not invent campaign titles. Recipients stay unpublished.

How USAspending labels Marketing Consulting Services in FY2025

USAspending labels NAICS 541613 as Marketing Consulting Services. That code produced $200,908,727.63 when crossed with fiscal year 2025. The industry-wide 541613 hub does not require a FY2025 filter. The year hub does not require Marketing Consulting. Only this tie applies both filters. The packet does not split strategy from media advice, or contract from assistance. Advice coding is not a media-buy ledger. Agency names are unpublished.

Correlation is not causation: FY2025 did not cause $200,908,727.63 by existing as a large or small budget year. The join is 541613 × FY2025 only. This cell is not a campaign catalog, a named-agency roster, or a billed-hour ledger. Do not invent contractors or award recipients to fill the gap. Campaign donations on FEC tables do not fund this USAspending cell; the datasets are separate. Nine hundred fifty-nine industry-extract awards describe 541613 across years, not a FY2025 engagement census.

Full analysis: Marketing Consulting Services federal obligations in FY2025 →

Questions

How much Marketing Consulting spending is obligated in FY2025?
USAspending.gov lists $200,908,727.63 in Marketing Consulting Services (NAICS 541613) obligations for FY2025. That yearlyTrend amount is 12.3% of the industry's $1,635,752,875.23 extract-wide total. It is an obligation join, not an outlay and not every federal dollar in FY2025. Unique recipients are unpublished.
Is $200,908,727.63 the entire Marketing Consulting USAspending total?
No. NAICS 541613's extract-wide total is $1,635,752,875.23. FY2025 is 12.3% of that book. Other fiscal-year rows for the same industry are separate cells. Do not add /industries/541613/ into this join. 959 award records stay on the industry extract, not on this yearlyTrend row.
Is $200,908,727.63 cash already paid in FY2025?
No. Obligations are commitments recorded on USAspending.gov awards. Outlays — money that actually left the Treasury — are a different concept and are not this packet's headline. Treating $200,908,727.63 as checks already cleared in FY2025 confuses those terms. Prefer the live industry and year hubs if the tables moved.
Is $200,908,727.63 the nationwide Marketing Consulting total?
No. $200,908,727.63 is the FY2025 yearlyTrend slice of NAICS 541613 only. Industry-wide Marketing Consulting is $1,635,752,875.23 on /industries/541613/ without this year filter. 12.3% describes this join. Outlays are unpublished. Source is USAspending.gov. USAspending.gov remains the source for NAICS 541613 in FY2025.

USAspending.gov NAICS yearlyTrend by fiscal year. Obligations are not outlays. FY figures can be incomplete for the current year.

Industry ties

All data ties →

Companies in the Marketing Consulting Services industry (NAICS code 541613) have received $1.64B in federal contracts, grants, and other awards since FY2024, across 959 individual awards tracked through FY2026. The largest funding agency is Department of Health and Human Services ($852.2M). Spending is concentrated in Virginia, District of Columbia, Maryland and 36 other states. All figures below come from USAspending.gov award records.

Total Obligations

$1.64B

Total Awards

959

States

39

Last Updated

Apr 21, 2026

Yearly Spending Trend

Top 50 Awards in Marketing Consulting Services

Largest individual obligations in NAICS 541613.

Download CSV
Top 50 Awards in Marketing Consulting Services
AwardRecipientAwarding AgencyProgramPlaceFYObligation
CONT_AWD_75ACF121F80034_7590_GS00F057CA_4732
THIS MODIFICATION CORRECTS AN ADMINISTRATIVE ERROR ON P00010 BY UPDATING THE PERIOD OF PERFORMANCE FROM 09/30/2024 - 09/21/2025 TO 09/22/2024 - 09/21/2025, AND INCORPORATES THE FO…
GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.
Virginia
Department of Health and Human Services
Administration for Children and Families
—WASHINGTON, DC-982024$126,379,207
CONT_AWD_W81XWH17F0078_9700_GS00F057CA_4732
MODIFICATION TO RECONCILE COST AND FUNDING.
GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.
Virginia
Department of Defense
Defense Health Agency
—FREDERICK, MD-062024$81,237,384
CONT_AWD_75D30120F08104_7523_HHSD2002015M88164B_7523
NCIRD COMMUNICATIONS SUPPORT
IPG DXTRA, INC.
New York
Department of Health and Human Services
Centers for Disease Control and Prevention
—ATLANTA, GA-052024$62,385,060
CONT_AWD_47QFMA21F0038_4732_47QFMA20A0001_4732
OPM HRS RB BPA CALL 08 - MOD TO DEOBLIGATE UNUSED FUNDING AND REDUCE OVERALL CALL CEILING
APTIVE RESOURCES LLC
Virginia
General Services Administration
Federal Acquisition Service
—ALEXANDRIA, VA-082024$60,706,830
CONT_AWD_75FCMC20F0013_7530_GS00F057CA_4732
PREMIUM STABILIZATION PROGRAM AND MARKETPLACE OPERATIONAL SUPPORT
GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.
Virginia
Department of Health and Human Services
Centers for Medicare and Medicaid Services
—CHANTILLY, VA-112024$47,155,163
CONT_AWD_W9124P21C0009_9700_-NONE-_-NONE-
HQAMC MEDICAL LOGISTICS LABOR OPTION 4
MB SOLUTIONS INC
Alabama
Department of Defense
Department of the Army
—HUNTSVILLE, AL-052024$34,178,794
CONT_AWD_75D30120F08105_7523_HHSD2002015M88157B_7523
LET'S STOP HIV TOGETHER
FAMILY HEALTH INTERNATIONAL
North Carolina
Department of Health and Human Services
Centers for Disease Control and Prevention
—DURHAM, NC-042024$30,620,004
CONT_AWD_47QFMA21F0016_4732_47QFMA20A0001_4732
MIGRATED ID03190027004 OPM HRS RECRUITMENT AND BRANDING BPA AFCS CALL 04 - DE-OB
APTIVE RESOURCES LLC
Virginia
General Services Administration
Federal Acquisition Service
—ALEXANDRIA, VA-082024$30,279,229
CONT_AWD_140D0425F0958_1406_GS00F057CA_4732
ADMINISTRATION FOR CHILDREN AND FAMILIES (ACF), OFFICE OF REFUGEE RESETTLEMENT (ORR), MISSION SUPPORT SERVICES BRIDGE
GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.
Virginia
Department of the Interior
Departmental Offices
—WASHINGTON, DC-982025$26,103,232
CONT_AWD_75F40120F19001_7524_75F40120A00002_7524
CTP COMMUNICATION SUPPORT SERVICES BPA ORDER 1
IQ SOLUTIONS, INC.
Maryland
Department of Health and Human Services
Food and Drug Administration
—SILVER SPRING, MD-042024$24,423,690
CONT_AWD_75FCMC25FJ031_7530_GS00F057CA_4732
THIS ACQUISITION IS A LOGICAL FOLLOW-ON (LFO) FOR CONTRACTOR SUPPORT FOR TASKS ASSOCIATED WITH PROGRAM MANAGEMENT, OUTREACH/TRAINING, INQUIRY MANAGEMENT AND RESPONSE, DISCREPANCY…
GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.
Virginia
Department of Health and Human Services
Centers for Medicare and Medicaid Services
—FALLS CHURCH, VA-082025$23,321,049
CONT_IDV_15UC0C21D00001201_1542
MODIFICATION FOR 6 MONTH EXTENSION
KRUEGER INTERNATIONAL, INC.
Wisconsin
Department of Justice
Federal Prison Industries / Unicor
——2026$22,169,567
CONT_AWD_36C10B21C0011_3600_-NONE-_-NONE-
DE-OBLIGATIONS OF T&M FUNDING NOT USED.
CW-LTS LLC
Virginia
Department of Veterans Affairs
Department of Veterans Affairs
—LEESBURG, VA-102024$21,331,222
CONT_AWD_75D30121F11264_7523_HHSD2002015M88153B_7523
DRUG OVERDOSE CAMPAIGN RESEARCH
BRUNET-GARCIA ADVERTISING LLC
Florida
Department of Health and Human Services
Centers for Disease Control and Prevention
—JACKSONVILLE, FL-042024$20,494,440
CONT_AWD_HT942523F0021_9700_GS00F057CA_4732
STRATEGIC SUPPORT SERVICES
GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.
Virginia
Department of Defense
Defense Health Agency
—FREDERICK, MD-062024$20,474,191
CONT_AWD_36C77623C0104_3600_-NONE-_-NONE-
VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN MOD P00003
ARROW ARC LLC
Virginia
Department of Veterans Affairs
Department of Veterans Affairs
—ALEXANDRIA, VA-082024$19,900,000
CONT_AWD_75D30124F19709_7523_47QRAA22D001F_4732
HIV COMMUNICATIONS PROGRAM
FAMILY HEALTH INTERNATIONAL
North Carolina
Department of Health and Human Services
Centers for Disease Control and Prevention
—DURHAM, NC-042024$18,267,334
CONT_AWD_75D30121F10588_7523_HHSD2002015M88151B_7523
STRATEGIC NEWS MEDIA COMMUNICATIONS FOR HIV/AIDS, VIRAL HEPATITIS, STD, AND TB PREVENTION.
AMERICAN INSTITUTES FOR RESEARCH IN THE BEHAVIORAL SCIENCES
District of Columbia
Department of Health and Human Services
Centers for Disease Control and Prevention
—ARLINGTON, VA-082024$17,837,408
CONT_AWD_75P00120F37009_7570_HHSP233201500020I_7555
THE COMPREHENSIVE UNIT-BASED SAFETY PROGRAM (CUSP) FOR METHICILLIN-RESISTANT STAPHYLOCOCCUS AUREUS (MRSA) PREVENTION
THE JOHNS HOPKINS UNIVERSITY
Maryland
Department of Health and Human Services
Office of the Assistant Secretary for Administration
—BALTIMORE, MD-072024$16,474,659
CONT_AWD_47QFMA19F0007_4732_GS00F057CA_4732
MIGRATED ID03180065 REMOTELY PILOTED AIRCRAFT AND HIGH ALTITUDE ISR SUPPORT FOR ACC A5I DEOBLIGATING FUNDING
GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.
Virginia
General Services Administration
Federal Acquisition Service
—HAMPTON, VA-012024$14,044,360
CONT_AWD_75FCMC26F0055_7530_GS00F439GA_4732
THE MEDICAID AND CHIP DATACONNECT (MAC-DC) TASK ORDER PERFORMS CLOUD/PLATFORM OPERATIONS, SECURE DATA INGESTION AND STAGING, PIPELINE RELIABILITY, METADATA AND ACCESS GOVERNANCE,…
BIXAL SOLUTIONS INCORPORATED
Virginia
Department of Health and Human Services
Centers for Medicare and Medicaid Services
—FAIRFAX, VA-112026$13,834,147
CONT_AWD_HHSN268201300028U_7529_GS23F0180S_4730
SUPPORT SERVICES FOR TWO INFORMATION CLEARINGHOUSES, NIAMS, NIH
IQ SOLUTIONS, INC.
Maryland
Department of Health and Human Services
National Institutes of Health
—ROCKVILLE, MD-082024$12,640,353
CONT_AWD_15F06725F0001708_1549_15F06721A0003323_1549
HRD RECRUITING SERVICES
THE HATCHER GROUP INC
Maryland
Department of Justice
Federal Bureau of Investigation
—BETHESDA, MD-082025$12,214,942
CONT_AWD_15F06724F0001666_1549_15F06721A0003323_1549
MARKETING SERVICES
THE HATCHER GROUP INC
Maryland
Department of Justice
Federal Bureau of Investigation
—BETHESDA, MD-082024$11,639,671
CONT_AWD_75D30120F09636_7523_HHSD2002015M88165B_7523
EOI::IMPLEMENTING THE PRESIDENT'S DOGE COST EFFICIENCY INITIATIVE::EOI NOTICE OF TERMINATION FOR CONVENIENCE
WESTAT, INC.
Maryland
Department of Health and Human Services
Centers for Disease Control and Prevention
—ROCKVILLE, MD-082024$11,191,969
CONT_AWD_49100420F0054_4900_47QRAA20D0020_4732
EXERCISING OPY4 - MARKETING SERVICES OUTREACH MATERIALS, ADVERTISING, MEDIA PLAN/BUY, BRAND GUIDANCE, ETC. FOR ENG/IIP
EFK GROUP, LLC.
New Jersey
National Science Foundation
National Science Foundation
—TRENTON, NJ-122024$11,055,552
CONT_AWD_HHSD2002016F90487_7523_HHSD2002015M88160B_7523
INSIDE KNOWLEDGE: GET THE FACTS ABOUT GYNECOLOGIC CANCER
OGILVY PUBLIC RELATIONS WORLDWIDE LLC
District of Columbia
Department of Health and Human Services
Centers for Disease Control and Prevention
—WASHINGTON, DC-982024$10,545,943
CONT_AWD_75P00124F80191_7570_47QRAA24D00AP_4732
COMPREHENSIVE COMMUNICATIONS SUPPORT FOR THE OFFICE OF INFECTIOUS DISEASE AND HIV/AIDS POLICY (OIDP).
BLN FORS MARSH JV LLC
Virginia
Department of Health and Human Services
Office of the Assistant Secretary for Administration
—MCLEAN, VA-112024$10,275,821
CONT_AWD_75N94021F00177_7529_47QRAA21D000E_4732
EOI::IMPLEMENTING THE PRESIDENTS DEPARTMENT OF GOVERNMENT EFFICIENCY COST EFFICIENCY INITIATIVE (MARCH 19, 2025)::EOI NOTIFICATION OF TERMINATION FOR CONVENIENCE
PALLADIAN PARTNERS, INC.
Maryland
Department of Health and Human Services
National Institutes of Health
—BETHESDA, MD-082024$10,248,393
CONT_AWD_75D30120F09670_7523_HHSD2002015M88156B_7523
ARX COMMUNICATION & MEDIA
CATMEDIA INC
Georgia
Department of Health and Human Services
Centers for Disease Control and Prevention
—TUCKER, GA-052026$10,003,238
CONT_AWD_75D30123F17573_7523_HHSD2002015M88164B_7523
EOI:: HHS DIRECTIVE MARKETING & ADVERTISING::EOI NOTICE OF TERMINATION FOR CONVENIENCE
IPG DXTRA, INC.
New York
Department of Health and Human Services
Centers for Disease Control and Prevention
—NEW YORK, NY-122024$9,869,429
CONT_AWD_75D30120F08512_7523_HHSD2002015M88162B_7523
EOI::IMPLEMENTING THE PRESIDENT'S DOGE COST EFFICIENCY INITIATIVE::EOI NOTICE OF TERMINATION FOR CONVENIENCE
RESEARCH TRIANGLE INSTITUTE
North Carolina
Department of Health and Human Services
Centers for Disease Control and Prevention
—DURHAM, NC-042025$9,627,585
CONT_AWD_HHSN268201800035U_7529_GS00F083CA_4732
NIAMS NATIONAL INFORMATION CLEARINGHOUSES
IQ SOLUTIONS, INC.
Maryland
Department of Health and Human Services
National Institutes of Health
—ROCKVILLE, MD-082024$9,461,924
CONT_AWD_19GE5021C0043_1900_-NONE-_-NONE-
OPERATION OF AMERICA OUTREACH CENTER IN JAKARTA
YAYASAN PUTERA SAMPOERNADepartment of State
Department of State
——2024$9,301,173
CONT_AWD_75D30121F10394_7523_HHSD2002015M88159B_7523
EOI::GSA DEFEND THE SPEND::EOI NOTICE OF TERMINATION FOR CONVENIENCE
ICF MACRO INC
Maryland
Department of Health and Human Services
Centers for Disease Control and Prevention
—FAIRFAX, VA-112024$9,147,376
CONT_AWD_75D30121F10860_7523_HHSD2002015M88155B_7523
EDUCATING COMMUNITIES ABOUT GYNECOLOGIC CANCER ACROSS THE CONTINUUM
DANIEL J EDELMAN INC
Illinois
Department of Health and Human Services
Centers for Disease Control and Prevention
—CHICAGO, IL-072024$8,847,346
CONT_AWD_1333LB19F00000109_1323_DOCYA132314BU0036_1323
CLOSEOUT MODIFICATION
ACCENTURE FEDERAL SERVICES LLC
Virginia
Department of Commerce
U.S. Census Bureau
—SUITLAND, MD-042025$8,414,463
CONT_AWD_75D30120F08511_7523_HHSD2002015M88162B_7523
EMERGING TOBACCO COMMUNICATIONS INITATIVE
RESEARCH TRIANGLE INSTITUTE
North Carolina
Department of Health and Human Services
Centers for Disease Control and Prevention
—DURHAM, NC-042024$8,340,353
CONT_AWD_75D30120F08481_7523_HHSD2002015M88157B_7523
DNPAO COMMUNICATIONS
FAMILY HEALTH INTERNATIONAL
North Carolina
Department of Health and Human Services
Centers for Disease Control and Prevention
—DURHAM, NC-042024$8,306,982
CONT_AWD_HHSN263201600198U_7529_GS00F083CA_4732
NIDCD INFORMATION CLEARINGHOUSE SUPPORT. FY 20 EXPIRING LINES
IQ SOLUTIONS, INC.
Maryland
Department of Health and Human Services
National Institutes of Health
—ROCKVILLE, MD-082025$8,234,668
CONT_AWD_75P00119F37006_7570_HHSP233201500022I_7555
DIAGNOSTIC SAFETY CAPACITY BUILDING
MEDSTAR HEALTH RESEARCH INSTITUTE INC.
Maryland
Department of Health and Human Services
Office of the Assistant Secretary for Administration
—HYATTSVILLE, MD-042024$8,169,787
CONT_AWD_W91CRB19C0009_9700_-NONE-_-NONE-
MODIFICATION TO ADD INCREMENTAL FUNDING TO CONTRACT LINE ITEM NUMBERS (CLINS) 0012-0014
TMGL LLC
Virginia
Department of Defense
Department of the Army
—FORT BELVOIR, VA-082024$8,128,940
CONT_AWD_15F06723F0001706_1549_15F06721A0003323_1549
PASV-RECRUITMENT-RSU - MEDIA BUY
THE HATCHER GROUP INC
Maryland
Department of Justice
Federal Bureau of Investigation
—BETHESDA, MD-082024$7,973,562
CONT_AWD_86614322F00028_8600_GS00F181GA_4732
BROADCASTING, WEBCASTING AND SATELLITE SERVICES FOR THE DEPARTMENT
RED CARROT INC
Florida
Department of Housing and Urban Development
Department of Housing and Urban Development
—WASHINGTON, DC-982024$7,733,393
CONT_AWD_HDTRA122C0014_9700_-NONE-_-NONE-
STRATEGIC COMMUNICATIONS AND EVENT AND CONFERENCE SUPPORT
CHENEGA IT ENTERPRISE SERVICES, LLC
Virginia
Department of Defense
Defense Threat Reduction Agency
—LORTON, VA-112024$7,389,775
CONT_AWD_36C10B21F0335_3600_GS07F281BA_4732
ORGANIZATION DEVELOPMENT AND ENGAGEMENT (ODE) SUPPORT SERVICES - OPTION PERIOD THREE
APTIVE RESOURCES LLC
Virginia
Department of Veterans Affairs
Department of Veterans Affairs
—WASHINGTON, DC-982024$7,292,704
CONT_AWD_75ACF122F80049_7590_GS00F439GA_4732
OFFICE OF COMMUNICATION WEB PRESENCE
BIXAL SOLUTIONS INCORPORATED
Virginia
Department of Health and Human Services
Office of the Assistant Secretary for Financial Resources
—FAIRFAX, VA-112024$7,257,930
CONT_AWD_49100424F0007_4900_49100424A0002_4900
CONVERGENCE ACCELERATORS PROGRAM EXPANSION SUPPORT FOR REGIONAL ANCHORS
APTIVE RESOURCES LLC
Virginia
National Science Foundation
National Science Foundation
—ALEXANDRIA, VA-082024$7,179,781
CONT_AWD_47QFMA21F0031_4732_47QFMA20A0001_4732
OPM HRS RECRUITMENT AND BRANDING BPA CALL 06 NAVAIR - MODIFICATION P00013 DE-OBLIGATES -$328,136.98 IN FUNDING.
APTIVE RESOURCES LLC
Virginia
General Services Administration
Federal Acquisition Service
—ALEXANDRIA, VA-082024$7,107,701
CONT_AWD_19AQMM24F7091_1900_19AQMM22A0102_1900
APPLY INCREMENTAL FUNDING TO CLINS 1001 AND 1002. THE PURPOSE OF THIS ADMINISTRATIVE MODIFICATION IS TO INCORPORATE AN ADDITIONAL CLAUSE IAW EO 14173.
MOBOMO, LLC
Virginia
Department of State
Department of State
—WASHINGTON, DC-982024$7,031,807

Top 50 awards shown, ranked by obligated amount. Dates reflect performance period; last-modified dates match USAspending.gov. Complete listings include all transaction history going back to FY2024.

Spending by State

Federal spending in the Marketing Consulting Services industry (NAICS 541613) broken down by state, with obligated amounts and award counts.
StateFundingAwards
Virginia$447.2M150
District of Columbia$355.5M177
Maryland$343.3M101
Georgia$129.6M51
North Carolina$111.2M23
Florida$37.6M41
Alabama$36.8M11
New York$32.0M16
California$20.5M25
Illinois$15.3M7
New Jersey$11.3M8
Wisconsin$10.8M5
Massachusetts$8.1M23
Colorado$6.3M11
Texas$4.8M12
Oklahoma$4.7M9
Pennsylvania$3.1M2
Arizona$2.7M3
Ohio$2.5M8
Idaho$1.6M8
Missouri$1.5M2
Indiana$1.3M2
Maine$896K3
Tennessee$846K2
Michigan$740K5
Louisiana$631K1
Utah$423K3
Hawaii$409K2
Oregon$279K2
New Mexico$277K2
Vermont$263K6
Montana$196K1
Mississippi$167K1
Connecticut$145K5
Kansas$100K1
Alaska$84K2
North Dakota$73K1
Delaware$48K1
Washington$18K1